Da-Lite Advantage Series, 240" x 240" with Matte White - 36990L

Da-Lite Advantage Series, 240" x 240" with Matte White - 36990L

36990L

Regular price Retail: $15,282.00 AVE Price AVE Price: $12,225.60
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The Advantage® ceiling recessed electric screen series is designed with ceiling trim in place, to conceal the rough opening eliminating the need to complete additional trim work once the screen is installed.

Its two-stage installation option affords the screen case to be installed during the rough-in construction stage, and the screen surface assembly during the finishing stage.

Sliding installation brackets allow mounting flexibility for easy attachment of the screen housing to the structure above the drop ceiling.

Advantage with SightLine™

Da-Lite’s new cable drop feature, SightLine, available with the tried-and-true Advantage (up to 184” Diagonal in 16:9 and up to 189” Diagonal in 16:10) electric screen, gives the impression of a floating screen. A suspension system in its single roller design features 3 or 4 thin cables eliminating the need for black drop – the black border above the projection screen. While the market is accustomed to specifying drop distance upon ordering, now vertical placement of the screen can be variable as the cables accommodate a range of drop distances up to 70" (standard) or 10' (option) between the ceiling and the top of the screen – making ordering a snap. What’s more, this feature creates usable space above the viewing area to preserve architectural interests and provides the opportunity for camera/speaker placement. Enhanced aesthetics, painless ordering, smooth installation and future proofing for height adjustability – this is the fine line between status quo and jaw drop.

On December 11, 2023 our motors with built-in low voltage control were enhanced to provide a more efficient and user-friendly installation experience. Click here to learn more.

  • Standard Low Voltage Control (LVC) and available optional controls allows screen operation flexibility
  • UL Plenum rated case
  • White powder-coated case for a clean aesthetic
  • Decora-style, three-button wall switch
  • Standard black backing retains projected brightness on front projection surfaces
  • Seamless surfaces in all models

The Advantage Series website product pages were recently consolidated. Learn more about these user enhancements here. Are you searching for the former naming conventions for reference? See the former and new product names in the table below. 


Advantage Series
Former Name NEW Name
Advantage Deluxe Electrol Advantage (With Closure Door)
Advantage Electrol Advantage
Large Advantage Deluxe Electrol Advantage (Over 14' W with Closure Door)
Large Advantage Electrol Advantage (Over 14' W)

Free shipping on non-freight items. In-stock items typically ship within 2-3 business days.

Why AVE?

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Brenda S.
Cedar Rapids, IA
★★★★★

We've worked with AVE on everything from full system installs to small service calls, and they've been awesome every step of the way.

Jimy Q.
Minneapolis, MN
★★★★★

Absolutely thrilled with my experience with AVE! From start to finish, they provided nothing short of excellent service.

Church of St. Patrick
Inver Grove Heights, MN
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I'm proud to have over 9 years of experience with AVE. After completing this many projects with them, I am confidently recommending them as a company

Mike G.
Norwalk, IA
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AVE has been a great partner with us for many years. We have used their expertise and experience on all different sizes of projects with great success.

Randy D.
Bloomington, MN

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